The Marketing Team has their data/assets on Box.com, the Product Team has their information in a mess of Excel docs, and the Sale Team has their product information locked up in SAP. Nothing's connected and there's no single source of truth. It's a serious problem and inefficient for any company that doesn't have a Data Asset Manager (DAM) or Product Info Manager (PIM) setup. It's a hard sell to make such a big change, but the advantage outweighs all arguments against it. Everything is connected so  when you change a product price, image, or text the change occurs everywhere you want: consumer site, B2B site, and SAP.